Going shopping with coupons here in Israel isn't quite the experience you may have become used to back in the old country. The market is much smaller here and the competition will never be what it is in a country with many times the population of ours. I don't expect ever to make out like the pros on
Extreme Couponing do, where people manage to buy hundreds of dollars' worth of merchandise for a pittance. But as Israelis become savvier shoppers and more demanding customers, coupons have been slowly entering the market and it's possible, with proper planning, to shave quite a few shekels off your grocery bill each week.
