Not long ago, I was standing in line at my local branch of a large Israeli pharmacy chain (which shall remain nameless, for reasons which you will soon understand), when I overheard a conversation between two men standing behind me, in new-oleh, American-accented English.
"Look at this!" One man said to the other, eyeing the small bottle of Listerine on the shelf next to him. "I could get a huge bottle for a third of the price in CVS. Everything is so much cheaper back in the old country..." he sighed. The other nodded wryly.

I can't say I disagree. Too much of our luggage space on our rare trips back from the old country is devoted to simple drugstore items that either can't be had here at all, or economy-size packages of items that are available, but very expensive and only obtainable in small packages. While I'm the last person to encourage brand loyalty and I actually find many local brands as good, if not superior, there are still some things I'd like to have without schlepping it here or worse, having someone else do the dirty work for me. If you have parents or siblings in the old country who will, more power to you. Not all of us do, though.
Luckily, there are a few stores which both offer a wide range of cosmetics, perfumes and/or toiletry items, and are willing to ship it to us here in Israel for a not-too-exorbitant fee. You'll have to wait anywhere between a week to a month until you get your package, so keep that in mind when ordering new stock. Keep in mind that if ordering over $75 of merchandise (not including shipping), you will be required to pay 18% VAT.